Discover a curated world of elegance and innovation, where you can shop for premium design products that elevate your lifestyle

Timeless, and stylish furniture pieces, meticulously crafted to infuse spaces with serene simplicity and lasting elegance

Our Manifesto
Donald Woodring

Lead Designer, Pure Nordic

About the firm

Lifestyle furniture shop and design studio founded in Malmö curating new Scandinavian aesthetics

Meet our dynamic team of interior designers, where creativity meets functionality to redefine spaces. With a shared passion for transforming environments, each team member brings a unique perspective and specialized expertise to the table. From concept to execution, we blend aesthetics with practicality, turning visions into vibrant, harmonious realities. With a keen eye for detail and a commitment to client satisfaction, our team is dedicated to crafting personalized, inspiring interiors that resonate with individual lifestyles. Together, we bring your dreams to life, one space at a time.

From concept to completion, we blend functionality with aesthetics, ensuring every project is a testament to our commitment to creating environments that reflect your personality and aspirations. Join us in the journey of shaping spaces that tell your story.

“ There's an extraordinary joy that comes from knowing the designs you bring to life resonate with profound purpose.”

Torben SvenssonTorben spearheads our team, shaping designs that seamlessly blend aesthetics and functionality. Their leadership sets the tone for an environment where creativity flourishes.

Lovisa BergstromAs our seasoned senior designer, Lovisa brings a wealth of expertise in curating spaces that exude elegance. With a portfolio of successful projects, their touch transforms every room into a sophisticated haven.

Henrik LarsgaardKnown for pushing the boundaries of design, Henrik injects fresh ideas into every project. Their innovative approach ensures that each space is a unique reflection of the client's personality and lifestyle.

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News & Updates

Explore our blog for insights on Nordic design, sustainable living, and tips to elevate your space with our style

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